Phenomenal success of Međimurje: Distributed over 15.000 coupons and generated HRK 3.75 million in tourist spending

first_imgThe most significant result of the campaign is that in the first 30 days of the campaign, over 15.000 coupons were distributed with which guests can get more than 100 free experiences, which indicates the excellent non-board consumption of guests.  Which would be the case if both Međimurje and other continental destinations have little real support from the tourism sector. It is important to emphasize that the coupons are not actually distributed or distributed, the right word would be that they were purchased, because the coupons are received at the spent 250 kuna in the destination. Another lesson, how important it is to connect the story with the consumption and the realized overnight stay, and most of all with the quality content that is the motive for coming. “A domestic guest is always the best guest and always will be, and a domestic guest shows how important he is in this crisis. He should always be fought for. This whole campaign, right now when it’s hardest, is focused on the domestic guest. And the numbers speak for themselves when we were right when we focused on the domestic guest. In the first 15 days of July, we achieved a 2% increase in arrivals compared to the same period last year, and the campaign generated spending of HRK 3.75 million in Međimurje. “ The main focus of the campaign was the domestic market, ie to attract a domestic guest, and the idea of ​​the campaign “Međimurje gives more!” Is that guests for every 250 kuna spent get a coupon for one of more than 100 free services in the destination.  Arrivals of domestic guests achieved an index of 102%, and overnight stays 97% – so 2% more guests than in the same period last year and practically the same number of overnight stays as last year in the said period. And in the “peak” of the summer season. After a month of the campaign “Međimurje gives more!” the first results of the campaign conducted by TZMŽ in cooperation with partners are known. Authentic story, added value, quality, value for money – is a winning formula. Maybe we will finally understand this this year, because that is exactly where we have to build the new foundations of our tourist offer. The reach of the campaign on social networks is over 530.000 unique users, and the reach of the campaign via TV has generated over a million viewers in Croatia.  Međimurje visited more guests than last year, distributed over 15.000 coupons, generated 3.75 million kuna in tourist spending in Međimurje – this is the summary of the first month of the campaign “Međimurje gives more!” which has achieved more than phenomenal success. But the first tourist news of the year is how the campaign is in just one month resulted in tourist spending of 3.750.000 kuna in Međimurje! Rudi Grula, head of the Međimurje County Tourist Board The Tourist Board of Međimurje County in cooperation with LifeClass Terme Sveti Martin and about 50 partners from the public and private sector has launched a tourist campaign under the slogan “Međimurje gives more!“, Which runs from June 15 to September 15, 2020. Specifically, if we know that the campaign is measurable, because for every 250 kuna spent, guests receive one coupon, we can conclude that in the first month, tourist spending was realized of HRK 3.75 million in Međimurje. Which is the exclusive and measurable result of the campaign “Međimurje gives more!”. Also, the consumption is even higher, because each guest who used the coupon certainly generated additional consumption, such as visiting a winery through the purchase of wine, but this cannot be further measured. The goal of the campaign was to offer the market added value to tourists instead of competing in lowering prices, and in moments when the special focus on continental tourism is to position and impose Međimurje as an ideal destination that offers and gives more.  The current occupancy and interest in booking that these days are recorded by Međimurje accommodation facilities is a hope that this tourist year, despite all the circumstances, can be relatively successful. Also, it has been proven once again how to fight: lower price and lower quality vs. quality content and value for money, always wins quality, not quantity, as this example shows. A lower price would never have attracted so much attention and achieved this success.center_img Finally, at this moment, in the “peak of the summer season”, generate tourist consumption of 3.750.000 million kuna in Međimurje, And that in just a month of the campaign, is an amazing result. But not accidental. Međimurje has been building its tourist story smartly and sustainably under the radar for years, step by step, the foundations are excellent, and most importantly, and only in the coming years will it jump out and spread its wings like Istria, to the “surprise” of many. On the other hand, we should not forget that this is a continental destination, which is a totally different, more complicated and difficult story than that it is a destination on the Adriatic that has a secure tourist base, secure income and “sun and sea” as a motive for arrival. . “According to our research in communication with the owners in private accommodation, most of them are largely filled by September, and holiday homes with swimming pools are completely sold and filled. The trend is very positive, and the results of the campaign make us very happy, because in the “peak” of the summer season and in accordance with the whole situation this year, the growth of arrivals is a great success. We are most pleased that the campaign has realized our main goal, which is the motive of arrival as well as the most important generation of tourist spending, of over 3.7 million kuna. It is also significant that the campaign attracted 98% of individual guests, which speaks of its success. We will definitely go further with the campaign and invite all Croats to visit Međimurje, which always gives and offers more ” Grula concludes. From year to year, this smallest Croatian county justifies the title of the most successful continental tourist destination and raises the bar of excellence in all areas. And only in the future will it begin to spread its wings and be an example of how to sustainably and smartly develop continental tourism. The Međimurje County Tourist Board is also proud of the value for money and the quality of service in the destination. During the month of the campaign, an extremely high level of satisfaction of partners and guests was recorded, and so far none of the partners, as well as the Tourist Board of Međimurje County, have received a single complaint. Campaign “Međimurje gives more!” is by far our best domestic campaign. This is not just a short-term campaign, but this is an investment in our domestic guest. We have had about 50% of domestic guests so far, and we want that number to be a little higher, says Rudi Grula, head of the Međimurje County Tourist Board, adding that if we look at continental tourism in Europe in general, it always rests on domestic to the guest.  This is another proof of how easily I reject the domestic guest and domestic consumption. The domestic guest must be the base for the development before and after the season, and especially for the development of continental and rural tourism. This year, due to the emergency situation caused by the covid19 pandemic, on the one hand opened a great opportunity for continental and rural tourism, because it was precisely the focus and demand for them that was in the main focus. However, it was necessary to impose and position oneself, and Međimurje managed to do that phenomenally thanks to an excellent campaign that has a head and a tail. As part of the campaign, over 15.000 coupons were distributed, tourists generated tourist spending of 3.75 million kuna in Međimurje.  From 15.06. until 15.07.2020 (the first month of the campaign) there were 5.186 arrivals and 12.887 overnight stays, while the average length of stay was 2,48 days.  Rudi Grula, head of the Međimurje County Tourist Board: We should fight for a domestic guest who is always the best guest The first real effects of the campaign were shown in the first weeks of July, when Međimurje was visited by more guests than last year. Thus, from July 01 to July 15, 2020, 2% more arrivals were realized in Međimurje County than at the same time last year. I don’t know that ever in a tourist campaign, for the domestic market and a guest, 15.000 coupons were sold, ie awarded, and the campaign still lasts until September 15, 2020. On the continent, you have to have a special and different motive for coming (no sun and no sea), not to mention the financial, human and other resources available to continental destinations compared to their “sea” counterparts. Also, one key factor should be highlighted here. And that is the visionary Rudi Grulu, the head of the office of the Tourist Board of Međimurje County, who is one of the few tourist professionals in the system of tourist boards. last_img read more

Commissioner Adam Silver: NBA prepared to deal with some positive coronavirus tests

first_img Video: What LeBron James said about Jacob Blake … ‘Black people in America are scared’ With the clock ticking on the NBA’s much-anticipated and unprecedented restart later this month at Walt Disney World’s ESPN Wide World of Sports complex, Silver fielded questions Tuesday from Adam Lashinsky, the executive editor of Fortune during the Fortune Brainstorm Health virtual conference.The commissioner expressed cautious confidence that the mitigating efforts that will be put in place to protect players in Orlando — the commissioner resisted calling it a “bubble,” because it won’t be a hermetically sealed environment — will work.The NBA has planned a 22-team, eight-game wrap-up to the regular season, to be followed potentially by play-in tournament for the eighth seed and then, the playoffs. It all starts July 30, when the Lakers and Clippers will meet for the fourth time this strange season.“When we set it up down this path, in terms of coming back and in Orlando, Florida was not experiencing case levels that the rate they are now; and Orange County, where Orlando is, was not,” said Silver, alluding to an escalating coronavirus tally that’s led to 213,794 positive results in the state, or nearly 1 out of 100 people. There have been 14,506 positive tests reported in Orange County.“On the other hand, we designed this campus environment so that we could be as protected as possible from the environment around us. So, on paper and dealing with our experts, it should work. But we shall see. There will be more positive tests among NBA players. Of that Commissioner Adam Silver is relatively certain.It’s how many and when they occur that will make the difference.“That’s more a representation of what’s happening around the country … virtually none of them were in Florida at the time that testing began,” said Silver, referring to the announcement last week that 25 of 351 players tested for the coronarvirus between June 23 and July 2.“And so, we won’t be surprised when they first come down to Orlando if we have some additional players that test positive. What would be most concerning is once players enter this campus and then go through our quarantine period, then if they were to test positive, or we would have any positive tests, we know we would have an issue.” For Lakers’ LeBron James, Jacob Blake’s shooting is bigger issue than a big Game 4 victory “I’m confident, based on the positive cases we’re seeing from our players in the general public around the country that it will be safer on campus than off this campus, in part because we’re going to be doing daily testing. And, incidentally, when our players are not playing — which is the vast majority of the time they’re there — they will be observing physical distancing and wearing masks.“So it’s a very protected environment. But again, this virus has humbled many. I’m not going to express any higher level confidence than with the protocols (in place) we hope it works as we designed it.”Silver said he plans to make an appearance on campus, but he insisted that wouldn’t increase the risk factors for anyone involved because he will be tested before coming onto the grounds and will remain “very far away” from players, referees and others who’ll be most vulnerable.He also said advances in the understanding of the coronavirus since March will help the NBA deal with potential positive tests.“We do have the ability to trace, of course, to try to understand where that positive case came from,” Silver said. “We can actually analyze the virus itself and try to track whether, if there’s more than one case, if it’s in essence the same virus, (if) the same genetic variation of the virus that is passed from one player to another, or if two people on the campus have gotten it independently. So those are all things that we’re looking at.“Certainly,” he added, “if we had any sort of significant spread at all within our campus we would be shut down again.”The league is working on determining exactly what would constitute “significant spread,” Silver said.Related Articles On Mamba Night, the Lakers make short work of Blazers to take 3-1 series lead center_img Silver also said he couldn’t offer a figure for how much money the league has lost because of the coronavirus this season — which began, remember, with a political high-stakes rift with China stemming from Houston general manager Daryl Morey’s tweet supporting pro-democracy protesters in Hong Kong.That fallout might have cost the NBA as much as $400 million, Silver has suggested. But the pandemic’s cost? Too soon to tell, he said.“Depending what happens this summer, that’ll have a big impact on what our ultimate revenues are for the season, no matter what, the losses will be significant,” Silver said. “And as you might imagine, creating this campus environment in Orlando bringing 22 teams there, keeping them there potentially  for months, is enormously expensive and not a model that could continue to operate in. It was a recognition that these are extraordinary times and it would be meaningful if we could find a way to play NBA basketball under these circumstances.“So from a net standpoint, we will lose a lot of money this season, I think there’s no question about it.” Newsroom GuidelinesNews TipsContact UsReport an Error Photos: Lakers defeat Trail Blazers in Game 4 of first-round playoff series Chris Paul, Russell Westbrook and other NBA stars pay tribute to Kobe Bryant last_img read more