Surprised by a terrific consumer engagement experience

first_imgA few weeks ago, I went to a big box home improvement store in search of a new grill. Dreams and visions of family cookouts, delicious smells wafting through the air and the satisfaction that comes from cooking a delicious cut of meat outside danced through my head as I entered the store.Once I reached the grill section, I was completely taken aback by the selection. Row after row of powdered black and shiny stainless steel grills leered at me. It’s almost as if they knew I was in over my head and didn’t really have a clue what I wanted. After just a few moments of stumbling zombie-like amongst the grills, I was approached by a smiling sales associate, complete with a blue apron.She asked if she could help me pick out a grill. Here’s where I have to make a confession: I made a snap judgment about her ability to do so. She was young, and — there’s no other way to say it, not a man. My chauvinistic side would not allow for the fact that maybe a younger person, and a female at that, might know a little something about grills.I gave her some very vague terms about what I was looking for and she sprang into action. She asked me a series of probing questions about the kind of cooking I’d be doing, the space I had, charcoal versus propane, etc. She even shared that she had attended an in-store grilling class and training so she could help advise customers on the best possible purchase for their needs. continue reading » 13SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Construction worker hit on SR 3

first_imgLetts, IN —Saturday morning the Decatur County Sheriff’s Office responded to a construction site accident involving a semi-truck driver and construction site worker on State Route 3 and 700 South.  When responders arrived on the scene, they discovered that a semi-truck driver struck a construction site flagger. An INDOT paving project is currently in progress along SR 3 from SR 46 South to Westport.  The worker was transported to Decatur County Memorial Hospital, then was flown out by Stat Flight to a trauma center. The condition of the worker is unknown at this time.  The crash is still under investigation by DCSO.last_img read more