Surprised by a terrific consumer engagement experience

first_imgA few weeks ago, I went to a big box home improvement store in search of a new grill. Dreams and visions of family cookouts, delicious smells wafting through the air and the satisfaction that comes from cooking a delicious cut of meat outside danced through my head as I entered the store.Once I reached the grill section, I was completely taken aback by the selection. Row after row of powdered black and shiny stainless steel grills leered at me. It’s almost as if they knew I was in over my head and didn’t really have a clue what I wanted. After just a few moments of stumbling zombie-like amongst the grills, I was approached by a smiling sales associate, complete with a blue apron.She asked if she could help me pick out a grill. Here’s where I have to make a confession: I made a snap judgment about her ability to do so. She was young, and — there’s no other way to say it, not a man. My chauvinistic side would not allow for the fact that maybe a younger person, and a female at that, might know a little something about grills.I gave her some very vague terms about what I was looking for and she sprang into action. She asked me a series of probing questions about the kind of cooking I’d be doing, the space I had, charcoal versus propane, etc. She even shared that she had attended an in-store grilling class and training so she could help advise customers on the best possible purchase for their needs. continue reading » 13SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Men’s Golf Continues Action at Badger Invitational

first_img“Chase (Wicklund) had a very solid round and Kyle struggled on his first nine holes, but bounced back with a one-under par on his second nine,” said Lewis. Playing as an individual, sophomore Arjun Reddy fired a career-best 73 for a total score of 151 (78-73) through two rounds. “I was also impressed with Arjun and his 73. Tomorrow we are expecting rain and wind so it will be a mental test for the team,” said Lewis. “Today was a little more difficult with stronger winds. I felt we played decent again, other than a few bad holes,” said Drake head coach Matt Lewis. The Bulldogs began the day in 13th-place and rose to 12th-place with a total score of 605 (303-302). Second Round Results center_img Freshman Chase Wicklund led the Bulldogs on the second day, shooting a one-over 73 and is now tied for 34th-place with a score of 149 (76-73) through 36 holes. Drew Ison remained the squad’s top scorer after carding a 75 for a total score of 148 (73-75) and is tied for 25th-place. Kyle MacDonald recorded a 76 in his second round for total score of 153 (77-76). Tommi Avant and Matt Lavery rounded out the team’s effort with a total score of 155 (77-78) and 161 (79-82), respectively. Story Links The Bulldogs wrap up action at the Badger Invitational on Tuesday at 9:30 a.m. Print Friendly Version MADISON, Wis. – The Drake University men’s golf team moved up the leaderboard on Monday with the completion of the second round at the Badger Invitational.last_img read more