Phenomenal success of Međimurje: Distributed over 15.000 coupons and generated HRK 3.75 million in tourist spending

first_imgThe most significant result of the campaign is that in the first 30 days of the campaign, over 15.000 coupons were distributed with which guests can get more than 100 free experiences, which indicates the excellent non-board consumption of guests.  Which would be the case if both Međimurje and other continental destinations have little real support from the tourism sector. It is important to emphasize that the coupons are not actually distributed or distributed, the right word would be that they were purchased, because the coupons are received at the spent 250 kuna in the destination. Another lesson, how important it is to connect the story with the consumption and the realized overnight stay, and most of all with the quality content that is the motive for coming. “A domestic guest is always the best guest and always will be, and a domestic guest shows how important he is in this crisis. He should always be fought for. This whole campaign, right now when it’s hardest, is focused on the domestic guest. And the numbers speak for themselves when we were right when we focused on the domestic guest. In the first 15 days of July, we achieved a 2% increase in arrivals compared to the same period last year, and the campaign generated spending of HRK 3.75 million in Međimurje. “ The main focus of the campaign was the domestic market, ie to attract a domestic guest, and the idea of ​​the campaign “Međimurje gives more!” Is that guests for every 250 kuna spent get a coupon for one of more than 100 free services in the destination.  Arrivals of domestic guests achieved an index of 102%, and overnight stays 97% – so 2% more guests than in the same period last year and practically the same number of overnight stays as last year in the said period. And in the “peak” of the summer season. After a month of the campaign “Međimurje gives more!” the first results of the campaign conducted by TZMŽ in cooperation with partners are known. Authentic story, added value, quality, value for money – is a winning formula. Maybe we will finally understand this this year, because that is exactly where we have to build the new foundations of our tourist offer. The reach of the campaign on social networks is over 530.000 unique users, and the reach of the campaign via TV has generated over a million viewers in Croatia.  Međimurje visited more guests than last year, distributed over 15.000 coupons, generated 3.75 million kuna in tourist spending in Međimurje – this is the summary of the first month of the campaign “Međimurje gives more!” which has achieved more than phenomenal success. But the first tourist news of the year is how the campaign is in just one month resulted in tourist spending of 3.750.000 kuna in Međimurje! Rudi Grula, head of the Međimurje County Tourist Board The Tourist Board of Međimurje County in cooperation with LifeClass Terme Sveti Martin and about 50 partners from the public and private sector has launched a tourist campaign under the slogan “Međimurje gives more!“, Which runs from June 15 to September 15, 2020. Specifically, if we know that the campaign is measurable, because for every 250 kuna spent, guests receive one coupon, we can conclude that in the first month, tourist spending was realized of HRK 3.75 million in Međimurje. Which is the exclusive and measurable result of the campaign “Međimurje gives more!”. Also, the consumption is even higher, because each guest who used the coupon certainly generated additional consumption, such as visiting a winery through the purchase of wine, but this cannot be further measured. The goal of the campaign was to offer the market added value to tourists instead of competing in lowering prices, and in moments when the special focus on continental tourism is to position and impose Međimurje as an ideal destination that offers and gives more.  The current occupancy and interest in booking that these days are recorded by Međimurje accommodation facilities is a hope that this tourist year, despite all the circumstances, can be relatively successful. Also, it has been proven once again how to fight: lower price and lower quality vs. quality content and value for money, always wins quality, not quantity, as this example shows. A lower price would never have attracted so much attention and achieved this success.center_img Finally, at this moment, in the “peak of the summer season”, generate tourist consumption of 3.750.000 million kuna in Međimurje, And that in just a month of the campaign, is an amazing result. But not accidental. Međimurje has been building its tourist story smartly and sustainably under the radar for years, step by step, the foundations are excellent, and most importantly, and only in the coming years will it jump out and spread its wings like Istria, to the “surprise” of many. On the other hand, we should not forget that this is a continental destination, which is a totally different, more complicated and difficult story than that it is a destination on the Adriatic that has a secure tourist base, secure income and “sun and sea” as a motive for arrival. . “According to our research in communication with the owners in private accommodation, most of them are largely filled by September, and holiday homes with swimming pools are completely sold and filled. The trend is very positive, and the results of the campaign make us very happy, because in the “peak” of the summer season and in accordance with the whole situation this year, the growth of arrivals is a great success. We are most pleased that the campaign has realized our main goal, which is the motive of arrival as well as the most important generation of tourist spending, of over 3.7 million kuna. It is also significant that the campaign attracted 98% of individual guests, which speaks of its success. We will definitely go further with the campaign and invite all Croats to visit Međimurje, which always gives and offers more ” Grula concludes. From year to year, this smallest Croatian county justifies the title of the most successful continental tourist destination and raises the bar of excellence in all areas. And only in the future will it begin to spread its wings and be an example of how to sustainably and smartly develop continental tourism. The Međimurje County Tourist Board is also proud of the value for money and the quality of service in the destination. During the month of the campaign, an extremely high level of satisfaction of partners and guests was recorded, and so far none of the partners, as well as the Tourist Board of Međimurje County, have received a single complaint. Campaign “Međimurje gives more!” is by far our best domestic campaign. This is not just a short-term campaign, but this is an investment in our domestic guest. We have had about 50% of domestic guests so far, and we want that number to be a little higher, says Rudi Grula, head of the Međimurje County Tourist Board, adding that if we look at continental tourism in Europe in general, it always rests on domestic to the guest.  This is another proof of how easily I reject the domestic guest and domestic consumption. The domestic guest must be the base for the development before and after the season, and especially for the development of continental and rural tourism. This year, due to the emergency situation caused by the covid19 pandemic, on the one hand opened a great opportunity for continental and rural tourism, because it was precisely the focus and demand for them that was in the main focus. However, it was necessary to impose and position oneself, and Međimurje managed to do that phenomenally thanks to an excellent campaign that has a head and a tail. As part of the campaign, over 15.000 coupons were distributed, tourists generated tourist spending of 3.75 million kuna in Međimurje.  From 15.06. until 15.07.2020 (the first month of the campaign) there were 5.186 arrivals and 12.887 overnight stays, while the average length of stay was 2,48 days.  Rudi Grula, head of the Međimurje County Tourist Board: We should fight for a domestic guest who is always the best guest The first real effects of the campaign were shown in the first weeks of July, when Međimurje was visited by more guests than last year. Thus, from July 01 to July 15, 2020, 2% more arrivals were realized in Međimurje County than at the same time last year. I don’t know that ever in a tourist campaign, for the domestic market and a guest, 15.000 coupons were sold, ie awarded, and the campaign still lasts until September 15, 2020. On the continent, you have to have a special and different motive for coming (no sun and no sea), not to mention the financial, human and other resources available to continental destinations compared to their “sea” counterparts. Also, one key factor should be highlighted here. And that is the visionary Rudi Grulu, the head of the office of the Tourist Board of Međimurje County, who is one of the few tourist professionals in the system of tourist boards. last_img read more

US Congress speaker visits Donegal-Derry border

first_imgA delegation of high-ranking US politicians, including Speaker of the House of Representatives Nancy Pelosi, travelled to the Irish border on Thursday between Donegal and Derry. The US House of Representatives speaker visited the Irish border which has become a stumbling block to the UK’s EU withdrawal.She was greeted by anti-Brexit campaigners during her short stop at the frontier on Thursday morning. Speaking at the Derry-Donegal border, Ms Pelosi said: “We have said we are guarantors of the Good Friday Agreements because we believe it is fair to both sides, that’s why they agreed to it.“We come here out of respect for the courage of those who have participated in the Good Friday accord.”US Congress speaker visits Donegal-Derry border was last modified: April 18th, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Donegal-Derry BorderUS Congresslast_img read more

Mourinho explains his substitutions and tactics against Norwich

first_imgJose Mourinho said he had little choice but to make three attacking substitutions in the 3-1 win over Norwich at Carrow Road.The Canaries drew level at 1-1 with just over 20 minutes remaining, prompting the Chelsea manager to play three at the back and allow Oscar and substitutes Eden Hazard and Willian to push forward and support Samuel Eto’o.He was rewarded with Hazard and Willian both scoring late goals.Mourinho said: “It is very important they [the substitutes] come in well.“If they come in and change the game, the manager did very well. If they make it worse the manager made a very bad decision, so in the end it is always their responsibility.“The situation was difficult at 1-1. We all knew that a point here would be a bad result but the whole team coped well with the pressure without losing the balance.“We tried to gamble and tried to bring different things to the game to see if they could cope.“After one point at Tottenham a draw would be a bad result, so we tried to win.”See also:Chelsea boss gives mixed verdict on BaChelsea to assess Cole injury problemLate goals give Chelsea victory at NorwichNorwich v Chelsea player ratingsJose has high hopes for Willian after 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 Follow West London Sport on TwitterFind us on Facebooklast_img read more

Why New U.S. Ozone Standards Aren’t Enough

first_imgConnection to greenhouse gasesRegulatory actions aren’t the only factor in controlling ozone levels. Because ozone is produced in the atmosphere, its formation can also be affected by meteorological conditions.In many areas in the U.S. – in particular, densely populated areas where people live, such as the East, Midwest, and South – it is projected that climate change can make ozone worse, because changes like increasing temperatures can increase ozone formation.By 2050, it has been estimated that the global health costs from ozone could reach $580 billion, considering both climate and future emissions changes. Also, because both increasing temperatures and ozone can reduce crop yields, climate change and air pollution acting together are projected to cause substantial crop damage worldwide in the future.The other general point to be made is that the sources that contribute to ozone formation – such as vehicles and power plants – also emit other pollutants that, in turn, contribute to atmospheric particulate matter and climate change. Yet current regulations often deal with pollutants in isolation. Coordinated strategies could lead to greater benefits and, at the same time, save money.For example, controlling methane, a greenhouse gas, can help mitigate ozone damages at the same time as benefiting the global climate. Carbon policies, similar to those proposed under the Clean Power Plan, can also improve ozone air quality across the US.A truly healthy atmosphere would contain substantially less ozone than 70 ppb. Fully implementing the new standard, and taking advantage of innovative and coordinated strategies to reduce greenhouse gases and traditional air pollutants, could help the U.S. lead the way in addressing this global challenge. RELATED ARTICLES Ozone Pollution in the WestEPA Tightens Wood Stove RulesDo Wood-Burning Power Plants Make Sense?The Case for Nuclear Power — Despite the Risks Comparing numbersThe new ambient air quality standard was reduced from a level of 75 parts per billion (ppb) of allowed ground-level ozone in air to 70 ppb. This is at the top end of the range – 60 to 70 ppb – recommended by the scientific advisory committee tasked with informing EPA about this issue.A concentration of 70 ppb is still a high level of ozone when compared with targets set by other countries around the world. Ozone concentrations are often averaged over eight hours. As ozone forms from chemical reactions that include sunlight and temperature, the maximum level usually occurs in the afternoon.The World Health Organization’s health-based guideline (a recommendation only – the WHO is not a regulatory body) for all its member states is equivalent to 50 ppb. The European Union (EU) aims for a long-term objective to protect health that corresponds to 60 ppb, and Canada’s standard is 63 ppb. Research has also shown that the negative health effects of ozone can occur at concentrations far below these levels.However, it is difficult to compare regulations directly, as both the form and the enforcement capacity differ.The U.S. regulation allows the set level to be exceeded up to four times per year, before deeming an area to be violating the standard. The EU’s level represents a long-term objective – in the near term, concentrations can exceed the target level up to 25 times, averaged over three years. Canada’s standard, while measured similarly to the U.S., is essentially a voluntary target, with little enforcement capacity.In practice, both in the U.S. and elsewhere, ozone concentrations frequently fail to meet the standards. Based on 2012-2014 data, 241 counties in the U.S. had concentrations that exceeded the new standard. In the summer of 2014, the EU did not meet its long-term objective at 80% of measurement stations.In other parts of the world ozone is an even more widespread problem. High levels of industrial and traffic emissions in Asia lead to high ozone concentrations there that can far exceed levels in North America and Europe. While ground-level ozone is primarily a regional issue, pollutants that can contribute to ozone formation also travel across continents. For example, emissions from Asia contribute to local ground-level ozone problems in the United States.Much discussion of the new EPA rule has focused on the issue of compliance costs, with very different estimates of the economic implications of meeting the new standard.However, the health and ecological impacts of ozone have an economic cost as well – and these can add up. In the U.S., for example, the EPA estimates that strengthening the standards could lead to $2.9-$5.9 billion in benefits from improved health. On October 1, the U.S. Environmental Protection Agency announced new standards for ground-level ozone. Much of the discussion around the new regulations has centered either on whether they are protective enough of health or on how much implementation will cost.The U.S. is not the only country taking action to restrict ground-level ozone – and from a health perspective, even the new, lower U.S. limit is still higher than guideline levels in other countries.Industry in the U.S. has resisted tighter controls on ozone because they would require upgrades to air quality equipment at power plants, industrial activity and vehicles. However, a true accounting of the costs and benefit should include the health and ecological benefits of stricter controls. Damaging impactWherever it comes from, ground-level ozone can cause substantial damage to human health, including respiratory problems, asthma attacks, and premature mortalities. Ozone impacts the environment, too, by harming plant growth and lowering agricultural crop yields. Ozone can also act as a greenhouse gas, contributing to warming of the climate. Noelle Eckley Selin is an associate professor of Data, Systems and Society and Atmospheric Chemistry at the Massachusetts Institute of Technology. This post originally appeared at The Conversation.last_img read more