Surprised by a terrific consumer engagement experience

first_imgA few weeks ago, I went to a big box home improvement store in search of a new grill. Dreams and visions of family cookouts, delicious smells wafting through the air and the satisfaction that comes from cooking a delicious cut of meat outside danced through my head as I entered the store.Once I reached the grill section, I was completely taken aback by the selection. Row after row of powdered black and shiny stainless steel grills leered at me. It’s almost as if they knew I was in over my head and didn’t really have a clue what I wanted. After just a few moments of stumbling zombie-like amongst the grills, I was approached by a smiling sales associate, complete with a blue apron.She asked if she could help me pick out a grill. Here’s where I have to make a confession: I made a snap judgment about her ability to do so. She was young, and — there’s no other way to say it, not a man. My chauvinistic side would not allow for the fact that maybe a younger person, and a female at that, might know a little something about grills.I gave her some very vague terms about what I was looking for and she sprang into action. She asked me a series of probing questions about the kind of cooking I’d be doing, the space I had, charcoal versus propane, etc. She even shared that she had attended an in-store grilling class and training so she could help advise customers on the best possible purchase for their needs. continue reading » 13SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Gibbs impressed by newcomer Sanchez

first_img “It’s great for the confidence of the squad. When players like Ozil and Sanchez come in it makes everyone feel good,” Gibbs said. “Mesut didn’t come in with an arrogance about him – he came in like he still had something to prove, like he wasn’t already a world-class player. “Alexis has that same mentality. He’s like an animal in training and on the pitch. He’s everywhere. He never stops running. That’s what we need. “We can’t just sign a superstar and think we’re going to win everything. It’s about attitude as well.” Ozil enjoyed an excellent start to life at Arsenal last season but the 25-year-old’s form fell away as the campaign progressed, with fatigue and injury gradually taking their toll. Signings from abroad often take time to adapt to the intensity of the Premier League but Sanchez’s physical style may mean he is better-suited. “Alexis has got straight into us,” Gibbs said. “You always worry about some players coming in and adapting to the Premier League but, to be honest, I don’t see him struggling. “You can see it in him that he’s a tough character. He’s come in and he can be that 20-goal-a-season striker every team needs.” Conceding goals – rather than scoring them – has been the greater problem for Arsenal in recent seasons, with many questioning the defensive spine throughout the side. The Gunners were more solid last term but heavy defeats to Chelsea, Liverpool and Manchester City mean there is still room for improvement. “We’ve got an exciting team and a lot of players who can make a difference going forward, so we just need to be aware as well of the other side of the game,” Gibbs said. “We want to be careful as well. We want to be well-balanced. We want to be aware we’ve got responsibilities. “We’re not going to be an all-out attack team this season and we’re working hard in training on all aspects of our game.” Arsenal return to Wembley on Sunday with fond memories after beating Hull to win the FA Cup in May. The victory ended an agonising nine-year wait for a trophy and Gibbs hopes the triumph is just the start of things to come. “The boys definitely needed it – everyone involved in the club needed it,” Gibbs said. “It was a nice feeling and we need to use it as a stepping stone now for the rest of this season. “It’s not something where we think we can take our foot off the gas now, it’s made us put our foot down even more.” Gibbs added: “It was a special feeling and extra-special because it was so long coming. “It does feel different now. The ceiling is higher, we just feel more responsible and more mature because we’ve gone through a lot to win and you realise what it takes.” Arsenal face Manchester City in the Community Shield at Wembley on Sunday, looking to lay down an early marker ahead of their Barclays Premier League opener against Crystal Palace. The Gunners parted with around £35million to bring Sanchez to the Emirates this summer, a year after spending £42.4m on Mesut Ozil. Arsenal defender Kieran Gibbs says Alexis Sanchez is like “an animal” in training and believes the forward’s arrival has injected added belief into the Gunners squad. Press Associationlast_img read more